Sunday Rant: There can be only one!


It would seem that the smartphone blogs and tech sites are now talking about the Asus Google tie-up but there is a twist on the story.  The initial thoughts on a $199 Nexus slate has been ditched in favour of a $149 product, the reasoning is simple, goodbye Tegra 3……poor nVidia,  If this news is true then the line-up has changed again:

1) Apple: We have the ‘new iPad’ (its a 3 damnit!) which people can’t tell the difference from the old one, priced out of the stratosphere as you would expect from Apple.

2) Amazon: $199 buys you and Kindle Fire Android tablet without the Google bit.  Over 4.7 million sold and surely putting a wee dent in iPad sales judging from the fact there is plenty of stock about for the new iPad.

3) Google: A $149 Nexus tablet might be what the people are looking for, sure the Fire is nice but people want their Google bits, I know I do!

4) The rest:  That’s all them OEMs that have struggled from Day 1 to get some sales, Samsung leads the pack but there are plenty of other players wanting a piece of the action including Toshiba, Lenovo and many small players on the budget end.

So what does this mean for the market as a whole, well tablets are selling well as PC sales stagnate.  Expect to see more tablets appearing in peoples hands over this year as the price points come down.  The iPad will always be a player but at the moment they are conceding the budget end of the market to the other players.  Google just needs to get its foot in the door and a $149 is a sure fire way of making it happen.  Apple’s share of the market is dwindling away to an array of devices but we will wait and see if a small form-factor device such as the rumoured 7″ iPad arrives to fend them off.


ASUS to join the Nexus?

Asus LogoThe latest news on the blogosphere is that Asus are to be the new darling of Google in the launch of the first Nexus branded tablet.  Asus already had a tablet kicking about in a 7″ form factor and at a nice price point for the buying public at $249, although it has not yet hit the shelves.  It would appear that Google might want to go one better, shaving $50 off the price and rebranding it into a Nexus.  This then puts 3 tablets head-to-head, The Kindle Fire (and if rumour would have it Kindle Fire 2), the iPad ‘Mini’ or whatever they want to call it and Google’s latest offspring from a union with Asus.  There is still all to play for in this market with Apple having the lions share but the Fire from Amazon showing that there are buyers out there if the price is right.  If Google could launch internationally with a Nexus tablet at $199 anything could happen!  Amazon has so far sat on its hands regarding international availability of the Fire…….we in the UK are still waiting on what happens next.

Android Market = Google Play

Google PlayGoogle have made another step in the world of digital delivery.  The Android Market has now become Google Play, you get to ‘play music’, ‘play movies’, ‘play apps’…..and…….’play books’.  OK so its not great but it does remove the Android which means it won’t all be about Android going forward?  From the video Google posted up it would seem like that’s their thinking.  Consuming movies and books across platforms as you go about your day-to-day tasks.  Now sort out Google TV and get it launched across the pond!  As for the logo, well its a play icon and not too shabby if I do say so myself.  Watch this space I am sure Google has more up its sleeve.